Behind the Brand

My Jemma is a luxury resort-wear brand born on the French Riviera and based in Monte-Carlo, inspired by the effortless spirit of Mediterranean living. Founded by designer Emma Herin Jarach, the brand blends laid-back glamour with bold bespoke prints and vibrant colors shaped by iconic beach destinations across the globe.

Made in Italy with premium sustainable fabrics, My Jemma creates relaxed, flattering pieces made for real summer living. From chic one-pieces and statement bikinis to flowing kaftans, dresses and cover-ups, everything is designed to take you from the beach to lunch to sunset cocktails without missing a beat.

Every print and piece carries the brand’s emblem — a globe and waves reflects the brand’s connection to travel, nature and the world’s most inspiring coastlines. Designed for women who value style, comfort and beautiful living, My Jemma celebrates color, travel and effortless sophistication.

With Mini Jemma, the signature look continues for young jet-setters in the same vibrant prints, reimagined on a playful miniature scale.